Effective Date: July 23, 2007
At Wellocities, it’s our mission to engage and empower Canadian consumers to manage their own health and those of loved ones. The purpose of this policy is to explain the types of advertising that we accept on our site and the limitations that we impose on advertising. It’s also important that you are able to easily differentiate between advertising and independent, editorial content. We’ve developed an Editorial policy that explains our approach to ensure the advertising you see on our site has no influence on the quality, accuracy or selection of editorial content and services that we provide to you.
When we speak of “advertising” or “advertisements,” we mean all forms of advertising, sponsorships, services and promotions for which we receive compensation.
We do not endorse any product, service or company.
Wellocities has not evaluated the products and services advertised on our site. The appearance of advertisements is not a guarantee of those products, services or the companies (or individuals) that manufacture, distribute or promote such products or services. The fact that certain products and services are advertised on our site is not an endorsement of those products and services and does not influence the editorial content on our site. We clearly identify all advertising.
We’ve established guidelines on how we label advertising so you clearly know what is advertisement and what is editorial content. We use clear and consistent language and visual cues to distinguish advertising from editorial content. You will see the following descriptors on our site for different types of advertising:
"Ads by" is used to label the most common form of advertising on our site. The content of this form of advertising is controlled by the advertiser. Ads are labeled with the word “Ads by” in the top left-hand corner or along the left-hand side of the advertisement. The name of the advertiser or the product being advertised is identified on the advertisement. If you click on an advertisement, it will usually link to a website that’s operated by the advertiser. We have no control over the advertiser’s website or the policies on that site. You should familiarize yourself with the terms of use, privacy policies or other policies applicable to those sites before using them.
"Sponsored by" is used to label content when an advertiser has paid to be associated with or paid for development of an article or service, but the actual content or service is not editorially controlled or influenced by the advertiser. We identify this advertising by clearly showing that the content or service is "Sponsored by" the advertiser.
"Provided by" is used to identify advertorials, which are content that are created or influenced by advertisers for the purpose of promoting a product or service. We identify advertorials as “advertising” so that you can distinguish them from editorially independent content. You can recognize advertorials on our site by a yellow background, the “Provided by” label at the top of the article, and the name of the advertiser at the end of the article. We don’t let advertisers influence the way search results are displayed on our site.
Search results that are in response to search queries or keywords entered in search boxes on our site are editorially or algorithmically programmed by Wellocities and its search vendors. Advertisers do not influence the order in which we present search results on our site.
We identify paid advertising that appears along side of search results or on other pages of our site.
Any paid advertising listings posted on search results or other pages of our site will be identified as “Ads by Google.” For information about how Google sorts these listings, go to http://adwords.google.com/(or other ad network)
To help ensure that the advertising on our site is consistent with our mission of helping you to live your best, Wellocities has adopted certain limitations on the types of advertising that we accept.
Advertisers are prohibited from placing any advertising that:
Contains false or misleading claims
Promotes products that are illegal or whose distribution would violate the law
Promotes the sale of firearms, ammunition or weapons designed to inflict serious bodily harm
Promotes the sale of fireworks
Promotes betting or gambling
Promotes pornography
Is for online pharmacies that are not compliant with the Verified Internet Pharmacy Practice Sites (VIPPS) program
Advocates a political, religious or controversial public position or candidate for public office
Makes health claims that are not adequately substantiated.
With respect to alcohol and tobacco advertising, we do not accept advertising that promotes alcohol or tobacco products. However, we may accept promotions for educational campaigns such as smoking cessation and responsible drinking messages that are consistent with genuine efforts to educate consumers, rather than surreptitious attempts to promote consumption of alcohol and tobacco.
We provide you with choice and control over personalized advertisements.
The more we know about you, the more we can tailor our advertising to serve your interests and needs. When we show you advertising, we will use your age, gender, location, and the history of your activities on the site, along with the content you are viewing. We, our advertising partners or advertising networks will place cookies on your browser to serve you more relevant advertising and to control the sequence of ads you see. To learn more about this and to get instructions on how to opt out of cookies related to advertising, please see our Privacy Policy.
We don’t share identifying information about you.
We may share aggregated, non-personal information with advertisers regarding how our site is used. However, information in these summary reports cannot be linked to you individually. For more information about how we protect your privacy, please see our Privacy Policy.
We will post updates here.
We will review this policy frequently, and we may revise it periodically. If we make changes to this policy, we will post the updated policy here. This policy’s effective date will be identified at the top of the page.